The Powerof Personalisation:Hotels Roadmap to 2020

The Powerof Personalisation:Hotels Roadmap to 2020

Hotels are under pressure. Airbnb and other sharing economy providers are growing in popularity. More and more guests are booking through online travel agents (OTAs) that take substantial commissions. And when guests do arrive, they expect the same immediacy of service and control they get at home and at work through their smartphones.