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Audit Methodology
Audit Methodology
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Global Integration
Global Integration
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Tax Audit (Full Certification) Services
Tax Audit (Full Certification) Services
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Tax Consultancy Services
Tax Consultancy Services
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Tax Planning Services
Tax Planning Services
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VAT Return Services
VAT Return Services
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Trainings and Circulars
Trainings and Circulars
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Other Tax Services
Other Tax Services
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R&D / Design Center Legislation Consultancy
R&D / Design Center Legislation Consultancy
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Technology Development Zones Legislation Consultancy
Technology Development Zones Legislation Consultancy
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General Accounting Services
General Accounting Services
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Cost Accounting Services
Cost Accounting Services
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Management Advisory Services
Management Advisory Services
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Business Risk Management Services
Business Risk Management Services
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TURQUALITY® and Management Consulting Services
TURQUALITY® and Management Consulting Services
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Strategic Management, Developing Strategies and Strategic Planning
Strategic Management, Developing Strategies and Strategic Planning
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Digital Strategy and Digital Transformation Process
Digital Strategy and Digital Transformation Process
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Performance Improvement and Change Management
Performance Improvement and Change Management
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Strategic Human Resources Management
Strategic Human Resources Management
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Value Chain Management
Value Chain Management
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Institutional and Structural Transformation in Companies
Institutional and Structural Transformation in Companies
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Brand Strategy Development, International Marketing Management and Strategy
Brand Strategy Development, International Marketing Management and Strategy
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Business Process Analysis and Configuration
Business Process Analysis and Configuration
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R&D / Design Center Installatıon Consultancy
R&D / Design Center Installatıon Consultancy
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Macroeconomic Analysis Consultancy
Macroeconomic Analysis Consultancy
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Public Policy Consultancy
Public Policy Consultancy
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Robotic Process Automation (RPA)
Robotic Process Automation (RPA)
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AEO / YYS Services
AEO / YYS Services
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Certification Services
Certification Services
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Our Consulting Services
Our Consulting Services
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Foreign Trade and Customs Department Establishment
Foreign Trade and Customs Department Establishment
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Corruption Audit in Foreign Trade and Customs Transactions
Corruption Audit in Foreign Trade and Customs Transactions
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Legal Consultancy Services
Legal Consultancy Services
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Foreign Trade and Customs Training Services
Foreign Trade and Customs Training Services
Brand Strategy Development, International Marketing Management and Strategy
Companies have started to develop their brands on a universal scale in order to ensure their sustainability in a challenging competitive market environment. The most effective way to keep up with development and change in the globalizing world is to focus on brand strategies. High success can be achieved by integrating it with the right marketing techniques and transferring it to the consumer so that the determined brand strategy can become functional. Grant Thornton brand strategy development process for many years, as Turkey, we offer services to help you develop an effective and lasting strategies.
We can reveal opportunities in the market, but sometimes competition in the market causes us to miss other opportunities. Our market research provides solid, tangible and defensible information that is directly related to your needs. We combine quantitative market research (statistical analysis, graphs and tables) and qualitative market research (interviews, articles and opinions) techniques to get balanced and accurate results.
Within the scope of the market research service, we would like to mention some aspects of the method below:
- Survey design and implementation (inviting respondents, collecting, analysing and reporting results)
- Customers, employees, managers, business owners, industry experts, etc. phone or face-to-face meetings with people
- Focus groups, round table meetings and management meetings,
- Assessment of market opportunities (assessment of related potential for ideas, products, services and processes)
- Competition analysis / competitive intelligence studies
Accurate market research is the foundation of every business or marketing plan. Grant Thornton Turkey experts provide a deeper understanding of the topic areas listed below:
- Market opportunities
- Existing customers,
- Prospective customers,
- Competitors,
- Employees,
- Industry trends,
- Environmental and legal risks.
When you understand your market and the competition in your market correctly, your company will benefit greatly from it. More effective sales process will reduce your costs. Sustainable competitive advantage requires the highest level of knowledge.
Effective marketing is all about target and focus. Better goals mean less cost and higher profits.
Correct market research is required for effective marketing. in this context;
- We evaluate comprehensive market opportunities,
- We define your customers' needs and divide the market in terms of maximum and least profit potential,
- We investigate how existing customers and prospects evaluate your services,
- We define legal, subject to legislation, and demographic trends that may pose problems,
- We comprehensive analyse competitors.
Successful business people can classify their customers in detail. They know their competitors more than their competitors know them. They never give up collecting information about the market and getting new information. This information allows to reach new customers, ensure customer loyalty and expand the customer base.
We can start by asking ourselves the following questions:
- Do your current marketing activities give the expected results?
- Have you created the right combination for social media?
- Is your marketing budget compatible with your goals?
- Do you have a marketing strategy?
Every successful business has a detailed, strategic and tactical marketing plan. Contrary to what it was in the past, the shelf life of the best marketing plan is much shorter today. Globalization, technological change, political and legal changes are decreasing the life of the marketing plan. Our marketing plan process is customer-oriented and tailor-made. Our marketing plan process consists of four basic stages:
- Market research
- Analysis and planning
- Application
- Measurement of results